For B2B SaaS Teams

Build the partner program your revenue plan needs.

Partnership Mastermind helps you identify where the program is stuck, choose the right next move, and add the strategy, operators, RevOps, training, or talent needed to make partner revenue repeatable.

Run the Compass
200+ companies supported500+ vetted operators accessible
0 → 1
Launch

Build the first real partner motion.

What is usually broken
  • No clear partner ICP or first motion
  • Ownership is borrowed or part-time
  • No cadence to prove traction
What PMM helps build

A clear partner ICP, first motion, starter playbook, operating cadence, and measurement plan.

Recommended packages
Proof pattern
Stood up· First partner motion + operating cadence

Garrett Brent used PMM frameworks to build a value-first partner motion tied to net-new pipeline.

1 → 2
Activate

Turn existing partners into pipeline.

What is usually broken
  • Partners exist, but conversion is flat
  • Follow-up cadence is inconsistent
  • Sales and partners are not aligned on accounts
What PMM helps build

A partner activation cadence, co-sell rhythm, partner review process, and clear recruit-or-replace decisions.

Run the Compass
Recommended packages
Proof pattern
New pipeline· Partner-sourced revenue motion

Jesse Kilgore used PMM frameworks to improve partner value creation and scale ecosystem work.

2 → 3
Operate & Scale

Make partner revenue repeatable.

What is usually broken
  • Attribution and partner pipeline are not trusted
  • Capacity limits execution
  • Reporting and operating cadence are inconsistent
What PMM helps build

Defensible attribution, partner pipeline visibility, operating cadence, operator capacity, and a hiring path that scales the team.

Recommended packages
Proof pattern
Promoted· Senior manager → Head of Partnerships

Chris Friedel moved into a full partnership leadership role and now runs an entire partner program.

Why programs break

Most teams fix the symptom, not the operating model.

Partner programs rarely fail from lack of effort. They usually fail because the motion, proof, cadence, or ownership model is not clear enough to repeat.

False fixes
  • Recruit more partners before the motion is clear
  • Buy another tool before the operating model exists
  • Ask Sales to “use partners more”
  • Report more activity instead of trusted outcomes
Better first moves
  • Activate the partners already in play
  • Define the operating model before adding software
  • Standardize the partner motion across the team
  • Turn partner activity into pipeline the CRO trusts
How we work

How we turn signal into execution.

We start by identifying the highest-leverage gap, then sequence the right support around what the program actually needs.

  1. 1

    Diagnose

    Run the Compass or book a call to identify the priority lever.

  2. 2

    Sequence

    Choose the first move: build, activate, operate, train, hire, or add capacity.

  3. 3

    Deliver

    Run the engagement with clear scope, owners, cadence, and proof points.

  4. 4

    Expand

    Add RevOps, talent, training, or operator support as the program matures.

Next move

Not sure which stage you're in?

Run the Compass and get a structured read on your stage, priority lever, and recommended path.

Run the Compass