Partnership Mastermind
PMM Professional Services

Fix what is keeping partnerships from producing.

We diagnose what is stuck, build or repair the right motion, and add the RevOps, training, talent, or operator capacity needed to execute.

Take the free 5-minute diagnostic

No prep required. We'll identify the highest-leverage problem and recommend the right first engagement.

Jump to0 → 11 → 22 → 3Diagnose
Jen Kalant, Chief Partnerships Officer at Partnership Mastermind
Led by
Jen Kalant, Chief Partnerships Officer

Jen leads Professional Services — assembling the strategy, operating expertise, RevOps, enablement, and execution capacity required for each engagement.

Where your program is today

Three paths, based on where your program is today.

Choose the stage that most closely matches your current reality. We'll help identify the highest-leverage next move.

0 → 1 · Foundation

Build the motion

For teams starting, resetting, or formalizing a partnership motion.

  • Partner ICP and strategy
  • First commercial motion and playbook
  • Operating model and cadence
  • Early partner traction
See recommended services
1 → 2 · Traction

Turn partners into pipeline

For teams with partners and activity, but inconsistent commercial results.

  • Partner activation
  • Co-selling and partner marketing
  • Internal enablement and adoption
  • Qualified pipeline creation
See recommended services
2 → 3 · Scale

Scale what is working

For established teams that need stronger systems, measurement, and execution capacity.

  • RevOps and attribution
  • Repeatable operating workflows
  • Operator capacity
  • Training, talent, and enterprise execution
See recommended services
Not sure where you fit? Take the free 5-minute diagnostic
Services

How we help you move the program forward.

Each service solves a specific problem. Open the details you care about — every engagement starts with a scoping call so we can size the work honestly.

Tap any service to expand.

Flagship · 1 → 2

Partner Activation + Pipeline Sprint

Problem

You have signed partners, relationships, and activity — but not enough qualified pipeline.

Outcome

A prioritized partner set, joint plays your teams can actually run, and a cadence that produces measurable qualified pipeline.

Timeline

Typically 8–12 weeks

Engagement

Quarterly activation engagement

What gets built
  • Prioritize the partners most likely to produce this quarter
  • Identify commercial triggers and highest-value use cases
  • Build joint plays, talk tracks, and co-selling motions
  • Enable internal AEs, CSMs, and partner-facing teams
  • Install activation cadence, ownership, and QBR rhythm
  • Measure leading activity and qualified pipeline
Best for: Teams with partners already in the door — where the gap is commercial output, not sourcing.
Start here · Diagnose

Partner Performance Diagnostic Sprint

Problem

You know partnerships should be performing better, but need a structured read on what is actually holding the program back.

Outcome

A maturity + gap readout, the priority lever, and a recommended first move — with an executive-ready summary.

Timeline

Typically 2–3 weeks

Engagement

Fixed-scope diagnostic and advisory readout

What gets built
  • Partner operating model review across stage, motion, activation, attribution, capacity, and enablement
  • Maturity and gap analysis with a scored readout
  • Priority lever and recommended engagement path
  • Executive-ready summary for internal alignment
Best for: Teams that want clarity before investing in services, software, talent, or training.
0 → 1 · Launch

Partner Program Launchpad

Problem

You are starting, resetting, or formalizing a partner program and the operating model is not yet clear.

Outcome

A partner ICP, first motion, starter playbook, and cadence you can operate from on day one.

Timeline

Typically 4–8 weeks

Engagement

Scoped project based on program stage and deliverables

What gets built
  • Partner strategy and ICP
  • First partner motion selected and designed
  • Starter playbook and enablement assets
  • Operating cadence and measurement plan
Best for: Founder-led, SMB, or early-stage teams ready to turn partnerships into a real GTM motion.
2 → 3 · Operate

Partner RevOps + Attribution

Problem

Partner activity exists, but tracking, routing, attribution, reporting, or CRM workflows are messy.

Outcome

Clean tracking, defensible attribution, partner pipeline visibility, and a reporting cadence execs trust.

Timeline

Typically 4–8 weeks

Engagement

Scoped RevOps and attribution engagement

What gets built
  • RevOps audit across systems and workflows
  • Attribution and source-of-truth review
  • Partner pipeline visibility in HubSpot / Salesforce
  • Reporting cadence and workflow recommendations
Best for: Teams that need to prove partner impact and remove execution confusion.
2 → 3 · Capacity

Fractional Partner Operator

Problem

You need experienced partnership execution capacity without waiting on a full-time hire.

Outcome

A vetted operator running your program week to week — with clear scope, cadence, and accountability.

Timeline

Initial 3-month term, renewed monthly

Engagement

Monthly fractional operator support

What gets built
  • Operator matching against your stage, motion, and stack
  • Scope definition and success criteria
  • Weekly execution cadence with your team
  • Monthly performance review
Best for: Teams that know what needs to get done but lack operator capacity to execute.
Enable

Team Training + Certification

Problem

Your partner team needs a shared language, operating standard, and practical execution training.

Outcome

A team working from one system, one standard, and one certified way of running partner motion.

Timeline

Varies by cohort or team rollout

Engagement

Per-seat or full-team training package

What gets built
  • Team training and live clinics
  • Bootcamps for partner managers and operators
  • Banded certification path
  • Ongoing access to community and continuing education
Best for: Companies that want partner managers and operators working from the same system, language, and standard.
Hire

Partnership Talent Recruiting

Problem

You need to hire partnership talent and want help defining the role, finding candidates, and setting the hire up to succeed.

Outcome

The right hire in the right role, with a scorecard, comp band, and onboarding plan they can hit.

Timeline

Depends on role seniority and market

Engagement

Retainer, placement fee, or hybrid — scoped before launch

What gets built
  • Role design and hiring scorecard
  • Compensation guidance
  • Sourcing and screening from the operator network
  • Interview support, placement, and onboarding path
Best for: Companies hiring partnership leaders, partner managers, partner ops, RevOps, or fractional-to-full-time operators.
Add-on · Recruit

Partner Recruitment

Problem

You have the motion figured out and now need help finding and onboarding the right partner companies.

Outcome

A targeted partner list, warm intros where possible, and an onboarding motion that reaches first value fast.

Timeline

Typically 8–12 weeks per cycle

Engagement

Quarterly recruiting engagement

What gets built
  • Partner ICP and target list
  • Outreach and warm-intro support
  • Partner onboarding motion
  • Handoff into your activation cadence
Best for: Companies with enough GTM maturity to support new partners once they are recruited.
Not ready for a services call?

Three lightweight ways to start.

Free partner performance diagnostic

Your maturity score, priority constraint, and recommended next move in five minutes.

Start the diagnostic
The Partnership Operator Brief

One practical play, framework, or field insight for building partner revenue each week.

Mastermind Collective Membership

An always-on operating layer for your team — AI tools, live clinics, curated community, and certification.

Explore membership
Proof from the work

What changes when the right problem gets fixed.

Our operators have built and led partnership programs across HubSpot, Shopify, Klaviyo, Gong, Attentive, Ramp, Storyblok, and other B2B companies.

0 → 1 · Launch
The problem

A founder-led company had no clear partner ICP, motion, or operating cadence.

What we did

Defined the ICP, selected one commercial motion, and built a playbook the founder could run in under four hours per week.

The result

The first partners activated within 60 days, creating a clear path to a full-time hire.

1 → 2 · Activation
The problem

A B2B SaaS team had 40+ signed partners but almost no partner pipeline reaching the forecast.

What we did

Prioritized the top eight partners, built two joint plays, and installed weekly activation ownership.

The result

Partner-sourced pipeline reached the forecast within one quarter, supported by a repeatable team cadence.

2 → 3 · RevOps
The problem

A Series C company could not defend partner-influenced revenue because attribution was split across three systems.

What we did

Rebuilt HubSpot as the source of truth, fixed routing, and created an executive-ready pipeline report.

The result

Partner impact became defensible in the QBR and helped support additional team investment.

Swipe for more →

Not sure where to start?

Leave with a clear first move.

In 30 minutes, we'll help identify the highest-leverage problem, the right first engagement, and what success should look like.

Take the free 5-minute diagnostic

No prep, pitch deck, or formal brief required.

Free Diagnostic